Advisory Office Hours
60–90 minute working sessions to get specific insight into a challenge, an opportunity, or a pivot.
Bring the thing you're stuck on. We pressure-test it together and you leave with a clear point of view and a next move.
Growth Strategy Advisor | GTM Expert | Speaker
Real growth is a discipline.
Everyone wants to grow. Sustaining it takes discipline and relentless focus on the fundamentals. I’ve built that discipline working across the full commercial function. Now I help other leaders build it too.
20+
Years Operating
4x
GTM C-Suite Leader
Every Stage
Startup To Global Org
7
Industry Awards & Recognitions
30+
Press Features & Citations
5,000+
Combined Event Audiences
About CB
Twenty years of operating experience, four C-Suite seats, one obsession with the fundamentals.
The Experience
Christina Bottis brings more than 20 years of experience as a commercial executive and growth leader to her work with high-growth and mid-market B2B CEOs and their teams. She has led GTM functions at every stage of the growth lifecycle, from startups to global enterprises.
The Range
Christina has held multiple C-Suite tenures across the Go-to-Market and Commercial function, serving as Chief Marketing Officer, Chief Commercial Officer, and Chief Digital Officer across industries including professional services, SaaS, logistics, manufacturing, staffing, and HR tech. She's driven growth through ecommerce, marketplace, sales-led, and product-led models alike.
The Advisory Work
Christina works with PE-backed and mid-market B2B companies on growth strategy, GTM design, and value creation to diagnose growth barriers, build the commercial function to address them, and develop revenue leaders.
The Person
Twice recognized by Crain's Chicago Business as a Notable Executive and named a Marketers That Matter Innovator in 2026. A proud native Chicagoan with an MBA from Notre Dame.
The ability to quickly diagnose what's actually blocking growth. The experience to help your team build the strategy that fixes it.
Awards & Recognition
- 01MTM InnovatorMarketers That Matter
- 02AI x GTM 50HockeyStack
- 03Notable Executive in MarketingCrain's Chicago Business — Two-Time Honoree
- 04Women in Supply ChainSupply & Demand Chain Executive
- 05Top 100 Marketer of the YearOnCon Icon Awards — Two-Time Honoree
Education
- NDUniversity of Notre DameMendoza College of BusinessMaster of Business Administration
- DUDominican UniversityBrennan School of BusinessBA, Business Administration
- inLinkedInConnect with CB
Ways to Work Together
Built around what you need right now.
Talk to CB
1:1 Strategic Advisory
Ongoing 1:1 advisory for leaders who need clarity, focus, and outcomes.
A steady thinking partner for founders and commercial leaders — sharpening priorities between board meetings and holding the line on what matters.
Go-to-Market Advisory + Design
Strategic GTM design and execution across the leadership team to build a commercial engine that scales.
Full-stack advisory work with the whole leadership team: positioning, motion, org design, and the operating cadence that makes the number repeatable.
Speaking Engagements
Keynotes, panels, and leadership workshops on growth strategy, GTM alignment, and building commercial engines that scale.
For conferences, portfolio company events, and leadership offsites — candid, operator-level talks drawn from 20+ years and four C-Suite seats, tailored to the room.
Let's Talk